The system recognizes a connection between web forms and calls which provides you with a real lead count without duplication (Don’t worry, it is also possible to see the gross lead count) – In addition, you can see all the connections of the same potential client and present the form details they sent – as well as call details on one screen with a uniform data structure.
All leads are measurable – both forms and phone
Increasing the return on investment from your advertising – bigger ROI
Quality leads create higher revenues – create bigger investment return in advertising. Get the power to know where you’re generating irrelevant or non-productive leads (clients that don’t deals and are not suitable for your business) allows you to stop wasting resources on non quality leads and turn your budget to keywords and type of leads that bring quality clients.
Transfer your budget to keywords, creative types and sources that produce quality leads. This is how you will increase the return on your advertising spend and create a bigger ROI. In advertising we tend to use in various types of messages or different keywords. There are keywords and messages types that bring irrelevant clients, as opposed to keywords and messages types that bring the desired clients – the ones who make the purchase and business revenues.
Once the profit factors are identified, route the budget to them for better results from your advertising budget.