UTM for Taboola
Dynamic UTM for Taboola
Taboola Dynamic UTM Setup
- Navigate to the “Tracking” section within your Taboola campaign settings (New Campaign/Edit Campaign page).
- Locate the “Tracking Code” field and insert the following template:
utm_source=taboola&utm_campaign={campaign_name}&utm_content={title}&content_site={site}&device={platform}&utm_medium=Discover
- save your changes.
Maximize Your Advertising ROI with Leader and Dynamic UTM
Unleash the power of Dynamic UTMs to gain a comprehensive understanding of your Taboola campaigns. Track revenue generated from campaigns, contenr, and even individual publishers name, all within the intuitive Leader platform. Witness the complete customer journey, from click on your ad to business outcome, and optimize your campaigns for maximum ROI.
Unveiling the Power of Dynamic UTM Templates
Let’s explore the data you can track with dynamic UTM templates in Taboola:
- utm_source: See where your traffic comes from. In this case, it’ll always be “Taboola”.
- utm_campaign: The campaign name, as defined in the “Campaign Management” page.
- utm_content: The headline for your item.
- content_site: The publisher site or application name.
- Device: The user platform on which your item was presented. This returns as “Desktop,” “Mobile,” or “Tablet”.
- utm_medium: This tells you the advertising medium used, which is “Discovery” for Taboola.
Dynamic UTM templates unlock a deeper understanding of your Taboola campaigns, empowering you to refine targeting, optimize headlines, and ultimately boost your advertising profitability.
