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A simple and fast connection to increase your advertising profitability

Quick start guide in 2 steps

Leader is your bridge to a more profitable advertising. All your leads in one place. All the information from your advertising, down to the keyword or audience level is connected to the details of the leads and becomes powerful big data that allows you to make better decisions faster.

Ready to increase profitability in your advertising? Connect now and discover the power of Leader for yourself.

1Connect your website

Connect your website or landing page effortlessly to gather all leads in one place — forms, phone calls, and even WhatsApp.

2Tag your advertising

Set up Dynamic Tracking parameters (UTM) in your advertising to measure campaign performance from all advertising sources.

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Connect a Website or Landing Page

Connect your website or landing page effortlessly to gather all leads—forms, phone calls, and even WhatsApp—from all advertising sources in one place. Unlock the power of detailed insights from your advertising to make informed decisions, optimize your approach, and increase profitability.

Options to Connect

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Connect Advertising Data with UTM

UTM parameters, created by Google, provide a powerful tool for tracking the effectiveness of online marketing campaigns across various traffic sources and media platforms.

Unlock Maximum ROI with UTM and Leader.
Harness the power of UTM templates seamlessly integrated with your advertising platforms to connect each lead you acquire with the corresponding advertising data. This granular insight empowers you to track revenue generated by individual keywords, audiences, or any other segment you choose.

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Example of a URL structure with data – Use it to test your site (Replace www.mysite.com To your domain)
Here is an example of a link containing all the parameters.

Link structure example:

https://www.mysite.com/?utm_source=google_ads&utm_campaign=campaign_name&AgId=adgroup_name&utm_term=the_keyword&AdPos=1t1&utm_content=add_or_banner_id&device=m&GeoLoc=1008006&content_site=GDN_Site&utm_medium=cpc

Bing Ads – in campaign settings Final url suffix

utm_source=bing_ads&utm_campaign={Campaign}AgId={AdGroup}&utm_content={AdId}&utm_term={keyword}&content_site={Network}&device={Device}&utm_medium=cpc

Linkedin

utm_source=linkedin&utm_campaign=your_campaign_name&AgId=&utm_content=ad_version_1&utm_medium=social_ads

Taboola

utm_source=Taboola&utm_medium=referral&utm_campaign={campaign_name}&utm_content={title}&utm_term={site}_{site_domain}

More info: https://help.taboola.com/hc/en-us/articles/115006030688-Creating-and-Adding-URL-Parameters-for-Tracking

Newsletter – Advanced link for mailing

https://www.mysite.com/?utm_source=newsletter&utm_campaign=campaign_name&utm_content=newsletter_name_or_date&utm_medium=email
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