All leads from the advertising including forms and phone calls, arrive in a uniform, measurable format down to the level of revenue from a single keyword. Your ability to make quicker, better decisions in utilizing the advertising budget reaches new heights.
Leader is a powerful tool that enables you to increase your advertising profitability.
Leader gathers all the leads from all your advertising sources, and makes it possible to discover what’s profitable with your advertising. There’s no need to guess any longer. Make quicker and better decisions to increase your profitability from advertising.
With Leader, every business lead is recognized and categorized down to keyword level in real time. No need to ask the client which advertising they were exposed to. All the details are in your system. In the marketing and advertising process many leads are generated from various assets such as landing pages, websites, applications, affiliates and more. In any of these assets leads come from different sources, such as: Organic, Google Ads, Facebook, Instagram and other sources.
It really doesn’t matter if a potential client called or decided to fill out a form. Leader allows you to connect all your data sources together and constitutes one source to a more accurate and efficient reporting. For every business lead you will be able to know from which source the potential client came and also receive important insights into the lead source and its characteristics, as: keyword, campaign, ad group, ad or banner, browser device, geographical location and the position of your ad. Now that you have all the data, you have the power to make quick decisions.
The system recognizes a connection between web forms and calls which provides you with a real lead count without duplication (Don’t worry, it is also possible to see the gross lead count) – In addition, you can see all the connections of the same potential client and present the form details they sent – as well as call details on one screen with a uniform data structure.
All your forms from all advertising sources are connected. You can add a wide range of personalized data in Big Data style and receive all the important data for your organization in addition to current advertising segments.
Find out from which campaign phone leads are coming. It is possible to receive details in the call down to a keyword level, listen to recordings and identify the calls that led to sales along with the characteristics of your advertising.
Quality leads create higher revenues – create bigger investment return in advertising. Get the power to know where you’re generating irrelevant or non-productive leads (clients that don’t deals and are not suitable for your business) allows you to stop wasting resources on non quality leads and turn your budget to keywords and type of leads that bring quality clients.
Transfer your budget to keywords, creative types and sources that produce quality leads. This is how you will increase the return on your advertising spend and create a bigger ROI. In advertising we tend to use in various types of messages or different keywords. There are keywords and messages types that bring irrelevant clients, as opposed to keywords and messages types that bring the desired clients – the ones who make the purchase and business revenues.
Once the profit factors are identified, route the budget to them for better results from your advertising budget.
Finding the most effective advertising tool in your campaign, which leads to many leads as well as sales is essential for the advertising management. Receiving data in real time allows to invest in the most profitable tools. It is possible to segment a variety of sources without limitation and tag every advertising tool.
Find out From which advertising tools the leads came from and what leads led to sales. It is possible to perform segmentation down to the level of each sales representative. It is possible to receive data on different tools in the campaign such as: banner / keyword / print ads / radio ads and additional different segmentations types.
From small businesses to organizations, Leader is the accelerator to maximize your marketing and business talents to create more organized and profitable activity.
Simple and quick management of all your campaigns for all media in one place. Optimization for performance improvement. Provide the client a branded interface to increase client’s involvement with the agency. Save time on wandering the many platforms for work processes improvement.
Organizations manage in Leader all advertising activity of the different divisions and brands. Receive a view in any resolution and open managers in the organization according to the desired role. In addition, broadcast calls and forms data directly into your BI system.
Small businesses grow with Leader – find out what in the advertising creates good clients. Increase the investment return on advertising and manage all leads to the business in a smart way down to the performance level of each sales representative.
The plugin to the WP system allows to build landing pages of the highest quality of measurement. Create assets just like the biggest advertisers without a programmer’s help.
