Integration Guide: Connecting Google Ads to Leader
Connect your ad account to Leader, view real-time cost-benefit data, and boost campaign performance with Offline Conversions.
Leader is proud to be an Official Third-party Developer for Google.
Our integration is verified and approved by Google, ensuring a secure, stable, and simple (Self-Service) connection process without the need for code or complex API keys.
Why connect Google Ads to Leader?
- True Attribution: See exactly which campaign, keyword, or ad drove actual sales. Leader attributes leads accurately to their origin, whether from paid ads, organic traffic, or newsletters.
- Real-Time ROI: View your ad spend directly within Leader and compare it against revenue in real-time to understand the true profitability of your marketing efforts.
- Smart Optimization (Offline Conversions): The system signals closed deals back to Google (rather than just raw lead data). This trains Google’s algorithm to find paying customers, not just “browsers.”
Step-by-Step Guide: How to Connect
The connection process is a one-time setup that takes less than 2 minutes:
- Log in to Leader and click on Integrations in the main menu.
- Select the Google Ads Integration option.
- In the screen that opens, choose the Client (or Brand) you want to associate the account with.
- Name the connection (e.g., “My Brand Google Ads”).
- Enter your Google Ads Account ID (This 10-digit number appears at the top of your Google Ads account dashboard).
- Click on “Create a connection to Google Ads”.
- A Google popup window will open: Sign in to your account and approve access for Leader by clicking Allow.
That’s it, you’re connected! ✅
From now on, ad data will start flowing into Leader, and the system will be able to send offline conversions back to Google to optimize your bidding strategies.
Smart Configuration 💡
Leader handles the technical API connection, giving you full flexibility to map your success:
- Offline Conversions: You choose exactly which events to sync back to Google (e.g., ‘Meeting Scheduled’ with a fixed value, or ‘Deal Closed’ with the actual revenue value).
- Ad Spend: Zero setup required. Simply select this connection in your reports to instantly view cost data down to the specific keyword level.
Need more help?
Our support team is available for you. Send a support request.
