UTM for Linkedin
UTM parameters for Linkedin
Linkedin UTM Setup
- Copy this template:
utm_source=linkedin&utm_campaign={{CAMPAIGN_NAME}}&AgId={{AD_SET_NAME}}&utm_content={{AD_NAME}}&utm_term={{AD_ID}}&utm_medium=paid_social
- Within your LinkedIn Campaign Manager, navigate to the “Ad set tracking parameters” field within your ad set settings.
- Paste the template and save your changes.
Maximize Your Advertising ROI with Leader and UTM
Leader’s intuitive platform seamlessly integrates with UTM parameters, providing a comprehensive overview of your LinkedIn campaigns:
- Track revenue generated from specific campaigns and ads.
- Follow the complete customer journey, from initial click to conversion.
- Identify the most profitable channels, campaigns, and ads.
- Optimize your budget allocation for maximum ROI.
Make Data-Driven Decisions for Success
Let’s explore the data you can track with dynamic UTM templates in Linkedin:
- utm_source: Indicates traffic origin (always “linkedin” for LinkedIn ads).
- utm_campaign: Identifies the campaign name as defined in Campaign Manager.
- utm_content: Specifies the ad name as defined in the Ads tab.
- utm_medium: Designates the advertising medium, “social_ads” for LinkedIn.
UTM templates unlock a deeper understanding of your Linkedin campaigns, empowering you to refine targeting, optimize ads, and ultimately boost your advertising profitability.
