UTM for Linkedin
UTM parameters for Linkedin
Linkedin UTM Setup
- Copy this template:
https://www.mysite.com/?utm_source=linkedin&utm_campaign=your_campaign_name&utm_content=ad_version_or_name&utm_medium=social_ads
- Personalize the link:
- Replace https://www.yourwebsite.com/ with your actual landing page URL.
- Update your_campaign_name with the specific campaign name.
- Modify ad_version_or_name to match the content or creative of your ad.
- Within your LinkedIn Campaign Manager, navigate to the “Destination URL” field within your ad settings.
- Paste the customized link and save your changes.
Maximize Your Advertising ROI with Leader and UTM
Leader’s intuitive platform seamlessly integrates with UTM parameters, providing a comprehensive overview of your LinkedIn campaigns:
- Track revenue generated from specific campaigns and ads.
- Follow the complete customer journey, from initial click to conversion.
- Identify the most profitable channels, campaigns, and ads.
- Optimize your budget allocation for maximum ROI.
Make Data-Driven Decisions for Success
Let’s explore the data you can track with dynamic UTM templates in Linkedin:
- utm_source: Indicates traffic origin (always “linkedin” for LinkedIn ads).
- utm_campaign: Identifies the campaign name as defined in Campaign Manager.
- utm_content: Specifies the ad name as defined in the Ads tab.
- utm_medium: Designates the advertising medium, “social_ads” for LinkedIn.
UTM templates unlock a deeper understanding of your Linkedin campaigns, empowering you to refine targeting, optimize ads, and ultimately boost your advertising profitability.
