Ensuring every lead reaches enterprise systems that power measurable business growth.
Strauss Group uses Leader to manage, validate, and secure lead flow across complex enterprise systems – ensuring that every lead is tracked, verified, delivered, and reflected in real time, from advertising platforms to business outcomes.
“With Leader, it’s possible to ensure every lead reaches the right place, even within a complex enterprise environment, while maintaining full visibility from first interaction to business outcome. Whenever I reached out, the Leader team demonstrated deep understanding of our systems and data flows, with exceptional availability and precision that ensured everything worked exactly as required.”
— Shiri Goldshtein, Marketing Manager, Strauss Group
Strauss Group is one of the largest and most complex enterprises operating today – managing multiple brands, business units, and customer journeys across both B2B and B2C environments.
While much of Strauss’s activity is brand-driven, high-scale, and omnichannel, specific business units rely heavily on lead-based processes where accuracy, data integrity, and system reliability are critical.
This is where Leader plays a central role.
Leader supports Strauss in the areas where leads must move flawlessly from marketing to enterprise systems – without loss, distortion, or delay.
In large enterprise environments, lead delivery is not trivial.
Small data issues — such as formatting mismatches, validation rules, or structural requirements — can cause leads to fail silently before reaching CRM or ERP systems.
Without visibility, these failures mean:
Strauss needed a system that could see every lead, understand system responses, and guarantee delivery – even in complex, sensitive enterprise environments.
Leader acts as the real-time control layer between Strauss’s advertising platforms and its internal business systems.
With Leader, Strauss gains:
Every interaction is tracked, measured, and reflected instantly – ensuring nothing disappears between platforms.
When a lead fails due to data structure or validation issues, Leader does not stop at detection.
Leader enables:
This guarantees that every lead is eventually accepted, logged, and processed correctly – protecting revenue and data integrity.
Strauss uses Leader across multiple lead-driven business units – both B2B and B2C – where measurable outcomes matter.
Leader provides:
This allows teams to act fast, correct issues early, and make data-driven decisions while campaigns are live.
Leader connects:
This closed-loop approach ensures:
Every lead, action, and result remains connected – enabling reliable reporting, optimization, and intelligent automation.
Leader has been working closely with Strauss Group since 2018, building deep familiarity with:
This long-term collaboration ensures smooth evolution, stability, and trust – even as systems, teams, and advertising strategies change over time.
Leader was designed for organizations where:
By ensuring every lead reaches its destination – and every outcome feeds back into the system – Leader helps enterprises turn advertising into measurable, reliable growth.
