Privacy Policy

Last updated: 17 Aug 2025

Leader (“we”, “us”) operates the Leader platform at leader.online.
This policy explains how we collect, use, and protect personal information when you visit our site, create an account, or use the product and its integrations.

What we collect

  • Account & profile: name, email, company, role.
  • Product data: lead records, campaign and UTM details, call events/recordings if you enable them, usage logs.
  • Technical data: device, browser, cookies and similar technologies.
  • Billing (if applicable): payment info processed by our payment provider.

How we use information

  • Provide, maintain, and improve the platform and its analytics.
  • Attribute leads to advertising and (if you enable it) send offline conversions to ad platforms you connect.
  • Prevent fraud and secure the service.
  • Communicate about the service and support.
  • Comply with legal obligations.

Third-party integrations

You may connect third-party services (e.g., Google Ads). When you connect Google Ads, we handle data as described in our
Google Privacy Policy Addendum,
which also includes the Google API Services User Data Policy (Limited Use) statement.

Sharing

We don’t sell personal information. We share it only with service providers (hosting, email, analytics, payments) under contracts that require confidentiality and data protection, or when required by law. We may publish aggregated, non-identifying statistics.

Retention

We retain data while your account is active and as needed to provide the service, then delete or anonymize it unless a longer period is required by law or for legitimate business needs (e.g., security logs, backups).

Security

We use technical and organizational measures to protect data. Credentials (including OAuth tokens) are stored encrypted and access-controlled.

Your choices & rights

  • Access, correct, export, or delete your data within the product or by request.
  • Disconnect integrations at any time. In Leader go to Google Ads Integration → Active Connections and delete a connection to revoke access and remove stored tokens.
  • Manage cookies in your browser settings; some features may rely on cookies.

Cookies

We use cookies and similar technologies for authentication, preferences, analytics, and to improve the service.

Changes

We may update this policy. We’ll change the “Last updated” date and, when appropriate, provide additional notice in the product.

Contact

Questions or requests? Please contact us via our Support page.